So, what do we do instead of making hats?
We do a vast number of other things.
Simply because you probably need us to. We’ll cheerfully implement just one module, if you need it. But your success is decided ultimately by many interlocking elements.
To read more about the reasons why, click here. But meanwhile here's a list of what we do. (But, if you want to know what we don't do, just click here.)
[Click on any 'title' to scroll down to what's included under that category]
Marketing & Strategic Consultancy
Website Consultancy
Web Design & Adaptation
Product Development
Advertising
On-line Promotion
Public & Press Relations
Database Marketing & Management
Brochures & Literature
Tour Operator Liaison
Salons, Trade Fairs & Events
Market Research
Practical Support
.
Marketing & Strategic Consultancy
- Strategy development:
- Objectives: commercial, attitudinal
- Branding: personality and content
- Communication: targeting; role for each medium; media strategies
- Marketing mix: role and objectives for each element
- Communication: implementation strategies
- Defining positioning and image
- Defining target audiences
- Creative briefs
- Agency selection, overseeing, monitoring
- Seeking relevant partnerships, negotiating
- Ethical tourism: products & communication; strategy & tactics
- Advice how to use tourism to:
- Spread the benefits of tourism wider
- Increase direct economic benefits
- Maximise indirect economic benefits
- Client-based workshops: strategy/tactics
- Overseeing, “mentoring”
- Nation branding: development of national identity or personality
[For more on the subject]
Website Consultancy
- Audits/Health checks:
- Appropriateness – to foreign audience, to political and commercial objectives
- Search Engines - embedding ideas and language into website text
- Ethical tourism
- Strategy recommendations: new niche target groups; search engines in each country; effectiveness in attracting, holding, selling (e-commerce).
- New requirements of search engines
- Advising on how to use the web:
- For e-commerce
- For PR
- For tour operators
- For political and (broad) commercial ends
- Reporting: detailed statistics
- Advising on how to use a tourism site
- To reach new target groups
- To help build and broaden your awareness and image
- To help spread the economic benefits of tourism
- To underpin broader economic activity
[For more on the subject]
Website Design & Adaptation
- Design & copy writing
- Domain name registration and hosting
- Adaptations for English-speaking markets
- Adapting texts for Search Engine Optimisation
- Building microsites
- Blogs, reviews, ‘chat rooms’, RSS feeds, etc.
- Performance monitoring/statistics
- Seeking & establishing reciprocal links
- Integrating booking engines (accommodation, etc)
.
[For more on the subject]
Product Development
- Helping devise & ‘package’ holiday ideas (products) aimed at different target groups
- Product development for
- Image and brand personality building
- PR purposes
- E-commerce
- In support of local producers, exporters and accommodation providers
- Eco-tourism
- Community-based tourism products
- Negotiating relevant partnerships
[For more on the subject]
Advertising
- Define role, objectives
- Select, plan and buy media
- Display advertising
- Response advertising
- Image and awareness
- All media (print, broadcast, on-line, narrowcast)
- Monitoring effectiveness
.
[For more on the subject]
On-line Promotion
- Strategic advice
- Budget recommendation/allocation
- Early adoption of newest techniques
- Creation
- Production
- Placement
- Result-focused reportig
.
Public & Press Relations
- Defining the target sectors, publications and journalists
- New ideas to attract journalists
- Despatch of appropriate Press Releases
- Newsletter campaigns
- Niche journalists
- Press briefings
- Press trips - individual & group
- Follow-up
- Public affairs & Political lobbying (via associates)
.
[For more on the subject]
Database Marketing & Management
- Data capture
- Database development, building and management
- Loyalty building
- Newsletters (print or email): researching, writing, designing and despatch
- Fulfilment
[For more on the subject]
Brochures & Other Literature
- Origination - research, design, copy writing, printing
- Adaptation of existing texts into English
- Integration into coherent communication strategy
[For more on the subject]
Tour Operator Liaison
- Identifying & targeting appropriate tour operators - either group or individual
- Helping them develop themes and ‘products’ to meet the changing clienteles, new interests
- Identifying opportunities for ‘new’ tour operators
[For more on the subject]
Salons, Trade Fairs & Events
- Trade and general public
- Integrating with communication strategy
- Planning, organising, supervising associated) - local event manager
- Liaison with various authorities
- Selection of appropriate events to attend
- Preliminary contact and fixing up of meetings
- Associating with non-tourism objectives – sales, investor search, political influence
- Targeting & inviting - politicians, journalists, trade buyers, consultants
- Presence at event
- Follow up
.
[For more on the subject]
Market Research
- Advice on tourism-specific research techniques and companies
- Preparing the brief - broad and specific objectives, relationship to current market developments, scope of the study, the research sample, etc.
- Assess proposals in the light of the brief
- Supervise
- Organise qualitative & quantitative research studies
- Report
- Draw conclusions and recommendations in the light of overall objectives, budgets, etc.
.
[For more on the subject]
Practical Support
- Answering service (telephone, mail, email) - trade and general public
- Local office base for clients
- Point of contact; general public
- Point of contact; Trade, journalists, partners
- Despatch of relevant information
- Storage of documents
- Market monitoring – observe & report trends in trade, web, etc
- Meeting room for clients' use at our offices iin central London
.
[For more on the subject]
Measurement & Accountability.
To find out more about any of the services we provide and what else we can do for you, just email Stephen or Marie-Stella. Or phone: +44 (0)20 7379 6937.
Skype: stephencg OR marie-stella.cg
^ back to top |
