The Hat Factory specialises in tourism, and the promotion of destinations. Because of the strong strategic input, what we do has come to be known as Destination Branding.

A destination can be anything from a nation to a region, a resort to a city, an attraction to an event - or even the tour operators that help them to sell.

Branding, in turn, defines a unique set of beliefs about a destination and the sort of holidays or breaks it offers - beliefs that are equally emotional and rational, make it stand out from the competition and make it feel just right for each of its many target audiences. Many factors will go into the creation of these beliefs.

Getting it right requires clear strategic thinking - weighing up what you can offer against what your competitors are doing, what your potential visitors are looking for, and most importantly how to adapt to change.

By the word branding we do not mean your “look” – your logo, colours, design, etc. – but something far deeper. Your “look” is the quick reminder of what your destination stands for in people’s minds. The two must coincide and evolve together, but they are not the same.

Dynamic Branding
But at The Hat Factory we go a step further. We make sure your destination - i.e. your "brand" - keeps up with today's attitudes and behaviours. We call this Dynamic Branding. [More]

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