Hmmm. Thought you’d click on this one!

You know when a brand has really made it. We mean really, really made it. And that’s when people start talking about it.

You’ve probably done it yourself. And the interesting thing is that you were probably talking, at the time, about somewhere you had been.

And just as you’ve probably waxed lyrical about a holiday you’ve had somewhere, so too you’ve probably paid attention to recommendations from your friends. And, quite possibly, acted on that recommendation, and gone there yourself.

The very best form of destination advertising is word of mouth.

It’s absolutely free. And it’s absolutely priceless.

And it’s our belief at The Hat Factory that this is the goal to which all destination branding and promotion must aspire.

Proper destination advertising doesn’t just produce tourists, it produces missionaries - i.e.  brand ambassadors.

And they are worth their weight in gold.