Below we give a brief summary of recent case histories which are now in the public domain. Some of the consultancy work we do is confidential and we cannot at this stage discuss it here. Such consultancy has involved us in advising a US Tourism Board, two emerging Central European nations, an Italian group of hoteliers, a Theme Park and famous Gardens on how to maximise the effectiveness of their publicity efforts in today’s changing world.
Let us take three case histories which are now public to illustrate our marketing approach, our flexibility, our readiness to innovate and the extent to which we can become involved.
• The Regional Tourist Board of Picardy (Northern France)
• The Entente Vallée du Lot marketing organisation
• The Somme département: restoring its tourism image following flood disaster
Picardy: a case history in a nutshell
We were first appointed by the Picardy Regional Tourist Board (CRT de Picardie) to handle an advertising campaign to develop the region’s awareness and image.
The campaign (press) was highly successful and impactful, but we felt that more was needed in order to drive people to the region, develop word of mouth publicity, spread the economic benefits of tourism and involve the cooperation of partners. Thus was born the Picardy Pauses programme of special…[more]
L’Entente Vallée du Lot
This marketing organisation extends across four administrative regions of France (Languedoc-Roussillon, Auvergne, Midi-Pyrénées and Aquitaine), five counties (or départements) and the 500 kilometres of the River Lot. They commissioned us to organise a Tourism Festival in September 2004.
Our initiatives were:
· to include craft, food and wine stalls (important features of any visit to France), cookery demonstrations and live entertainment
· to recommend a major prestigious site - Covent Garden... [more]
The Somme département: restoring its tourism image following flood disaster
The Somme suffered extensive flood damage in 2001/2002. It was feared that the consequent bad publicity would severely damage tourism to the area. We were commissioned to run a ‘damage limitation’ publicity campaign to point out that the damage affected only a limited part of the area.
We argued successfully in favour of a positive approach to highlight, in the interests of a strong long-term image, the area’s positioning as... [more]
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