Of course, it’s highly likely that your destination already possesses a distinct positioning.

But with the ongoing revolution in the travel and tourism market in full swing, it’s only common sense to re-evaluate your destination’s positioning – particularly with regard to niche marketing to foreign visitors, special interest target groups, and to high-value individuals.

Proper positioning is vital to any destination – for therein will lie its uniqueness. It is the bedrock of success. If people don’t think your destination is what they’re looking for, then they won’t come. It’s as simple as that.

But there's a second revolution also taking place - the use of the web, with Britain leading the way. So, it is common sense not only to re-evaluate your positioning but also to re-evaluate the ways in which you communicate, build awareness, develop and sustain your image.

Only then can the appropriate strategy be adopted, and the correct tactics employed to reach and persuade those target tourists.

With the help of The Hat Factory, you may discover valuable new opportunities that have arisen – particularly with all the potential new customers that the web can deliver.

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