The rise and rise of the independent traveller means that you need to make it as easy as possible for him (or her) to organise a visit. This will often mean ‘packaging’ a short or longer break - one which might take into account new interests and trends, which might include specific activities or site visits, or a special price as an incentive to visit or visit at a specific time of year.

The role of these ‘products’ is not just to sell. They are also a means of communication, serving indirectly to whet the customer’s appetite by giving a flavour of the range of opportunities on offer. They can also provide a useful starting point for discussions with Tour Operators and Journalists.

At The Hat Factory we have a lot of experience in helping our clients put together special breaks to cater for the interests and requirements of potential customers. Experience that extends into helping our clients publicise these breaks - through advertising, newsletters and the web.