Tourism Salons and Fairs can be made to work in the UK, although the ‘formula’ has become somewhat worn and repetitive.

The preparatory work is what will ensure success - i.e. start by selecting only those shows and salons that attract your target audiences; make an appropriate approach to tourism professionals well in advance; and prepare the appropriate information for each target audience.

We attend such Salons and Fairs with our clients (particularly where language is a problem and/or where junior clients need our support). We help plan and prepare, and handle the follow-ups. In many instances we attend on behalf of our clients.

But probably the best impact you can make is by devising your own event. Why?

There are few better ways of bringing your destination to life as a brand than to offer people a taste of it.

We also organise events for our clients where potential customers can experience a destination’s sights, sounds, tastes and smells.

Hat Factory events bring trade and public together, generate enthusiasm among the delegates, and provide unique opportunities for making tour operator contacts and building a database of potential customers.

We can combine this with a political (politicians, journalists) and economic (trade buyers, investment advisers) impact.

Above all, an exceedingly good time is guaranteed for all!

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