The web is without question the most powerful - and most direct - way of informing your target tourists and closing the sale.

But with the ongoing revolution in the travel and tourism market in full swing, it’s only common sense to re-evaluate your destination’s positioning – particularly with regard to niche marketing to foreign visitors, special interest target groups, and to high-value individuals.

Proper positioning is vital to any destination – for therein will lie its uniqueness. It is the bedrock of success. If people don’t think your destination is what they’re looking for, then they won’t come. It’s as simple as that.

But there's a second revolution also taking place - the use of the web, with Britain leading the way. So, it is common sense not only to re-evaluate your positioning but also to re-evaluate the ways in which you communicate, build awareness, develop and sustain your image.

Only then can the appropriate strategy be adopted, and the correct tactics employed to reach and persuade those target tourists.

With the help of The Hat Factory, you may discover valuable new opportunities that have arisen – particularly with all the potential new customers that thOur approach to any destination’s website always has the same starting point: Put yourself in the mindset of your targets. And be aware that not all your targets will visit your site with the same mindset. This is absolutely vital in order to establish just how specific British, European or other non-native target audiences view and interact with your site.

Consider the language in which your site is written. It is rarely enough simply to translate it into English or other languages. Different nationals sometimes look for quite different things. So your texts may very well need to be rewritten in a vernacular that feels more acceptable to tourists from other countries and cultures, and they will need to integrate, seamlessly, the same sort of language that each target uses when searching the web.

We are experts in search engine optimisation in the tourism field.

People use their national search engines - Brits use British search engines, Spaniards use Spanish search engines, and so on. More and more people are using search engines for every which sort of information including travel. Iin Britain alone today, over 90% of people who access the internet use search engines.

We achieve great rankings on Google and MSN for our clients, so we may very well be able to help you increase the number of potential customers visiting your site. And we’re also particularly adept in developing special microsites that complement your own and trawl for fish in another part of the sea.

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