So, what do we do instead of making hats?  

We do a vast number of other things, and you may well ask...

Why so many?

Simply because you probably need us to. We’ll cheerfully implement just one module, if you need it. But your success is decided ultimately by many elements - elements such as awareness, reputation, memorability, image, etc. Also, by rational facts and emotional associations and by practical considerations too; by message repetition and reinforcement in different media, in different ways, etc.

The tourist who sees an ad, reads an article, gets a newsletter and finds (easily) the website will try you out. What’s more important, he’ll recommend you to friends. And when he does that, he’ll know how to sum up your destination or nation. Succinctly.

That’s especially true, what’s more, if what he conjures up is an image rooted in reality: real strengths, real products, real ideas, and real stories – and, ultimately, real visiting, too.

A brand personality is not just one thing: it’s a compilation of many elements, derived from many media, many of them under your influence. So we have to be able to integrate them all if our marketing is to work effectively when budgets are tight.